What is
GOLD FILLED?
Gold filled jewelry involves a solid layer of 24k gold pressure bonded to a base metal, typically sterling silver. This method offers a thicker coating than gold plating, enhancing durability and resistance to tarnishing, making it ideal for daily wear.
Gold Vermeil
Gold vermeil is sterling silver that has been gold-plated with a thin layer, usually less than 2.5 microns. While it provides the look of gold, it is less durable than gold filled and can wear off over time.
Industry Misconceptions
Historically, major jewelry brands have marketed gold vermeil as 'affordable luxury,' often overshadowing gold filled options. This has led consumers to equate gold vermeil with higher quality, despite its inferior durability and substance compared to gold filled.
Superior Base Metal
Unlike other base metals used in cheaper jewelry, 925 sterling silver—the base in gold filled jewelry—offers superior quality and durability. It's hypoallergenic, long-lasting, and provides a perfect foundation for a thick layer of gold.